Coupon Marketing: Using Social Media Coupons and Offering Discount Deals

The second assignment for this week’s Social Media for Business class was to develop an Online (social media) discount or Coupon Marketing Campaign; such as with the websites Groupon.com or at Living Social. Both of these companies will provide merchants and other service organizations marketing opportunities, which can drive traffic to their business through electronic coupons and web discounts or other kinds of special offers. 

The Sabrina Keller Foundation does not sell any kind of products or provide any kind of services to be discounted or that are for gaining any profits. We do not have any advertising budget for which we could afford discount marketing either. So developing a coupon marketing campaign really doesn’t seem to apply here. 

The Groupon website does not have any kind of pre made campaigns for nonprofits. Nor does Living Social seem to have any nonprofit services either. But both seem to have very accessible phone operations for customer questions and offering other customer services. 

If the SFK foundation could afford their services, my thinking might be to contact them (personally) to develop a reverse coupon marketing campaign – in other words perhaps we could have an electronic voucher for an SKF event; where the consumer prints out a voucher/ticket and makes a pledge (if you will) to come to our fund raising events and participate. We could even make them into pre-sale tickets for certain real time events; where Groupon or Living Social could collect the proceeds for us up front and directly from the fund raising consumer online.