Facebook Insights

For this assignment in my Social Media for Business class we have been asked to review over our latest Insight Results (analytics) for our Facebook Business Pages, and to report on some of the data changes that have occurred over the past week.  

We were also asked to go and “Like” all our fellow Social Media students and follow their Fb pages - so we all would have access to the Facebook Insights panel (there must be at least 30 followers on your Page to have access to Fb Insights).  

I was going to report on my new personal page or actually my “Professional Page,” hoping that enough students would “Like” my page for me to gain access to the data in Insights. I was actually looking forward to it.  My Professional Page is looking rather lonely with only a handful of students and some close friends (for a total of 14) who have liked the page as individuals. 

So not a lot of engagement is going on with my Professional Page posts either; there are a few students who managed to find me and say a few words on my wall and to them I am grateful – Thank you! 

The rest of them (my MCC Social Media Class), I think, -most if not all the students had “Liked” my FB Page as we were instructed. But they did so as their business pages (not with their personal) and I guess somehow Facebook doesn’t think those types of “likes” count as Fb Fans.  

So I am a bit disappointed that I couldn’t see my Insights results for my HTD Enterprises Page.

Nonetheless I am still a page manager for my actual project page The Sabrina Keller Foundation which I have been reporting on in this blog throughout the semester.

The Sabrina Keller Foundation did not see a lot of positive changes with their page statistics over this past week. With currently receiving 167 Likes - there were no organic changes in our number of Fans (0%). Although yesterday I decided to run a short paid advertising campaign and two more likes have been gained within the last 24 hours (but they are not showing up yet in the Insight results).  

Also to my chagrin we did see a marginal decrease in our Post Reach at 26 which is down 3.7% for the week. A bright side is that our Total Reach (people seeing any activity on the page) was up by 3.2% at 32.  Our Total Engagement (six (6) total unique people Engaging with 4 “Post Likes” & 20 “Post Clicks”) with the page was down a whopping 45.5% from the previous week (that would be people who actually clicked on something). 

In conclusion I think we need to work on bringing up Page and Post Engagement numbers by researching our target market’s social interests and then providing them with some better content to increase their engagement with our page and social posts.