Does Your Business Need to Get More Social? – Check Out Some of the Competition:

Here are some examples of some Non profits & Company Websites that are using Social Media effectively to build and engage with their customer-base as well as promote their Company Brands:

The San Francisco Giants – have the 3^rd largest MLB team following (with over 2 million followers) of social media users behind only the New York Yankees and the Boston Red Sox. But according to an article in Forbes Magazine (http://onforb.es/XU31E5), they are the number one team with fan engagement, using social media which leads to increases in actual ticket sales. 

The social links on their site include; Facebook, Twitter, Google+, Pinterest, Tumblr, Instagram, MLB.com, MLB – At Bat, and an Internal Email application. http://sanfrancisco.giants.mlb.com/index.jsp?c_id=sf

Recruit Military (RM) is a job (military-to-civilian) referral site for veterans that help transitioning military personnel find jobs or start their own businesses; as well as provide assistance/education to improve ongoing career skills. 

RM is using social media tools effectively such as through their Facebook to promote career fairs and other events; with content and comments from users and supporters - including military facts, quotes and related images.Their Social Webpages/website appear to be quite active with their followers and user commentary.  The social links on their site include; Twitter, Facebook, LinkedIn, Google+, and  YouTube.

Drum Corps International (DCI - http://www.dci.org/ ) is a nonprofit private musical youth activity that holds shows & competitions every summer across the United States, as well as in Canada, and sometimes internationally. It promotes Youth Music Education, Dance, Choreography and Pageantry. 

I was once a proud member of this activity (the now defunct “Valley Fever” from Modesto, Ca.) when I was in high school and during some of my younger college years.

DCI has been using social media for several years now; engaging their young and old audiences alike - through live & recorded news and music feeds (RSS) and VideoPodcasts on their website; as well as on Twitter, Facebook, and TheFanNetwork. Their email marketing is targeted and run weekly for both their subscribing (paid access) and non-subscribing members.  

 

Score – is a nonprofit organization designed to assist Entrepreneurs and Small Business Owners to succeed in their business projects and other endeavors, through mentorships, counseling and seminars provided by volunteers & local business leaders. The organization also promotes, utilizes and teaches business how to use social media tools effectively. The social media tools that I found on their website included; Facebook, Twitter, LinkedIn, iTunes, YouTube, Pinterest, Google+, and RSS.

Lastly there is the Estancia, an Upscale Hotel in La Jolla Ca., that is highly active online and uses a myriad of social media tools including  Facebook, Twitter, YouTube, Pinterest, TripAdvisor, Yelp, Flicker and Instagram.